ABOUT PRADA

Prada was founded in 1913 by Mario Prada – the grandfather of Miuccia Prada – in Milan, Italy. Located in the prestigious Galleria Vittorio Emanuele II, Prada was an exclusive and elegant store of luggage, accessories and luxury products made with fine materials and refined workmanship. The luxury company now manufactures men’s and women’s leather goods, clothing and footwear, blending cutting-edge, contemporary sophistication with unique items and sublime craftsmanship. Prada also operates in the eyewear, fragrance and cell phone sectors. The Prada brand is part of the Prada Group, a powerful firm in the luxury goods market, as well as a corporate icon. The business model, capable of combining industrialized processes with sophisticated handcrafting, high quality and the high level of detail characteristic of handicraft production, set a precedent in the world.

The Italian fashion label Prada is one of the most famous high fashion labels in the world. Prada man clothing has very good workmanship and high quality materials. 

Prada Men’s Spring Collection

What makes us human is our ability to exchange stories. We live in a mixture of stories, some deep and lasting, others temporary, truncated, partially realized or incomplete. If the root of communication is narration, the way we decide to tell it—abstract and complex or simple and direct—is significant. A fashion show is a story told through an architectural space: a story within a story. Instead, for the Prada menswear show, the architectural installations have been removed and the elements of the building’s structure have been preserved, proposing a creation of apparently simple paintings but with evocative graphic stories. Following the line of comics and graphic novels, fragments of incomplete narratives cover all visible surfaces, dark-edged architectural features provide the infrastructure for the story. 

Even the guests were drawn to the theme, immersed in the paintings as the models paraded on a lighted surface between the boxes of spectators. The show is available on prada.com, introducing its story through multiple global social networks and extending it to the entire public: a story within a story within a story. immersed in the paintings as the models paraded on a lighted surface between the boxes of spectators. 

The unique vision of Miuccia Prada —at the helm of the firm since the late 1970s, and now with Raf Simons as co-creative director— laid the foundations for a language and aesthetic universe that marked a before and after, and which has been able to stay on top collection after collection. Synonymous with quality and impeccable know-how, Prada’s pillars are based on concepts such as timelessness, intellectualism or the avant-garde. Clearly inspired by art, culture and society, her iconic designs transcend trends.